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What is ASMR?

A comfort for the mind through the senses

ASMR or Autonomous Sensory Meridian Response can transform the work environment and improve the well-being in the office through the senses.

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What is ASMR?

ASMR (Autonomous Sensory Meridian Response) is a physical and psychological experience that combines pleasurable and relaxing sensations in response to specific stimuli.

In a world full of raucous sounds and constant distractions, ASMR has emerged as a comfort for many, offering relief not only though whispers and soft clicks, but also through visual and tactile stimuli. The practice, which has gained popularity in more relaxed contexts, now emerges as a valuable resource in the work environment. This phenomenon, which has been shown to reduce stress, increase concentration, and improve the quality of work, becomes a valuable ally in coping with daily demands in the office.

In a scenario in which companies are increasingly concerned about the occupational health of their teams and organizations, having a clear understanding of what ASMR is and how its benefits can positively impact employee well-being and productivity are issues that are gaining prominence. This phenomenon manifests itself in the form of a tingling of the skin, usually in the head, neck, or back, although it can also reveal itself in a slow heartbeat or in a state of relaxation.

There are different types of ASMR, an experience that isn't just a trend on social media; it's a practice backed by scientific evidence that demonstrates its benefits for mental health and emotional well-being. There are people who use ASMR to sleep, not in vain, its positive effects include the reduction of anxiety, relief of insomnia, or improvement of concentration, among others.

Taking this into account, in a business context, where pressure and stress can often go hand in hand, integrating ASMR is usually a significant step towards a healthier and more productive work environment. Spaces designated for ASMR experiences can be created, such as relaxation rooms equipped with soft sounds and soothing visual elements. Moreover, promoting the freedom of using headphones for those who wish to incorporate one of the different types of existing ASMRs into their daily routine can be an inclusive practice.

Types of ASMR

woman listening to auditory asmr

Auditory ASMR

Auditory ASMR is characterized by soft, soothing sounds and can be subtly incorporated into the office. A gentle murmur in the background, soothing music, or even the steady sound of a water fountain can create an environment conducive to concentration. Some studies suggest that this type of ASMR can lower heart rate and blood pressure, thus contributing to a calmer, healthier work environment.

man watching visual asmr on a cellphone

Visual ASMR

After auditory, another of the most popular types of ASMR is visual. In general, these stimuli take the form of videos depicting smooth movements, relaxing images, or meticulous actions that generate feelings of calm and well-being in those who watch them.

In the business environment, visual ASMR can take the form of an office design that promotes calm and harmony. Soft colors, tidy spaces, and visual elements that evoke serenity can have a positive impact on mood and productivity. In other words, visual aesthetics can become a powerful tool for improving employee well-being.

a hand touching a blanket feeling tactile asmr

Tactile ASMR

Tactile ASMR involves physical sensations that induce the sensory response. The incorporation into the office of elements such as comfortable cushions on chairs or textured surfaces can activate this type of ASMR. These stimuli can be especially beneficial in reducing physical stress and improving comfort in the workplace, thus contributing to a more relaxed and welcoming work environment.

Examples of ASMR

Understanding what ASMR is easier through examples, which can be found in a multitude of everyday scenarios. In fact, beyond the everyday life at home, the office is another common place where it is possible to find a multitude of stimuli that can produce the responses that characterize the different types of ASMR. In a scenario in which companies are increasingly concerned about the occupational health of their teams and organizations, having a clear understanding of what ASMR is and how its benefits can positively impact employee well-being and productivity are issues that are gaining prominence. 

 

Below are some of the most recognizable and easy-to-implement examples:

circuito cerrado de energía eléctrica dinámica

Coffee in the morning

The relaxing sound of the coffee maker preparing the first coffee of the day can generate an auditive ASMR experience. Added to the smell of the freshly brewed coffee, it can also contribute to creating a welcoming environment in the office, setting the tone for a productive day.

electricidad estática entre el pelo y un cepillo

Typing on the computer

The soft sound of keys being pressed can have a relaxing effect, especially when constantly performed. In an office environment, this sound can become a kind of soothing soundtrack that accompanies the work day.

energía electromagnética por medio de imanes

The rain falling

Listening to the rain against the windows or watching it fall through the glass can evoke a calm feeling. Incorporating these stimuli in the design of the work environment can be as easy as adding an ornamental fountain.

Paper shredder

The sound of a paper shredder can have a calming effect. The constant rhythm of this sound can block unwanted distractions and focus the attention on the task in question.

These methods, backed by science that supports the effectiveness of different types of ASMR in reducing anxiety, are becoming a valuable tool in the business world. By consciously incorporating stimuli that trigger ASMR, companies can create an environment that not only focuses on the task, but also on the well-being of their employees, something that is a priority for Repsol and which we promote by making specific health care programs and resources available to our professionals, promoting self-care and encouraging healthy habits.

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