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Digital Product Factory

A new paradigm: Our product and platform model

Digital transformation and the collaborative work between various company times have led to the a new operational model that represents a completely disruptive way of working. Inspired by Repsol principales and culture, it adopts agile methodologies and focuses on meeting business and product needs.

Changing management style to change mindsets  

We've transitioned from a traditional view of project management to an innovative product format that's more agile, efficient, and controlled.

Dos empleadas en Campus trabajan con un portátil

The before and after of our product model

From traditional to agile management

From a waterfall structure to an MVP evolution

From a model not involving the business unit to a product group (business + development + operations)

From delivering value at the end of a project to delivering continuous value

From a fixed-scope to multi-annual financing

Key elements of the new product model

It involves working with stable teams comprising business and IT profiles that are responsible for designing, operating, and evolving the product/platform.

The product/platform doesn't have a specific duration. It keeps evolving as long as it adds value to the business.

They are in charge of conveying the strategy, and therefore giving priority to the evolution roadmap, managing the budget, and measuring objectives.

Working with an MVP (Minimum Viable Product) as a basis makes it possible to shorten process times, validate hypotheses, pivot if necessary, and achieve results beforehand.

We work with DevOps, agile methodologies, and tools that allow us to create products/platforms with a solid and advanced technological foundation.

Do you want to be part of the change?

We're constantly looking for digital talent. Are you interested?

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Product model

A product development plan consists of the following stages:

Pictograma balanza

1. Think outside the box 

The challenge is defined based on people's needs, diverging and converging until shaping a concept.

Pictograma manos estrechandose

2. Turn ideas into reality

A solution is designed based on our end-to-end philosophy, which seeks a continous and controlled life cycle.

pictograma diversidad

3. Start out small

We build and validate the minimum viable product then correct or maintain it, if necessary, and continue developing it.

Fiscalidad responsable

4. Grow quickly and effectively

We've already learned about our product, and it's time to keep making it grow and improve it in an agile way.

Fiscalidad responsable

5. Consolidation

With an already solid and stable product, we can maintain it as long as it keeps meeting the basic operational requirements.

María Victoria Zingoni

"Digitalization helps us communicate in a transparent way all the information the customer requires in real time."

 

María Victoria Zingoni

Executive Managing Director of Client and Low-Carbon Generation

Creating products using platforms 

A product is a digital asset of the Company that creates value for its business units by meeting a challenge or need. It has a long-term vision and positively and continuously impacts the balance sheet.

A platform is the group of technical elements (infrastructure and software/applications) that have been configured based on a homogeneous technological foundation to facilitate and optimize the development and operation of the products built on that same foundation. Some belong to external providers and some are developed in-house.

What defines a product?

Just like a refinery or service station, each one of our digital products becomes an asset that creates sustained value for our Company.

This is called a "Product Group." It's a stable, integrated team of people from the business unit and IT&D that is in charge of conceptualizing, developing, evolving, and maintaining the product. The main roles involved are: Business Leader (Product Owner), Technological Leader (Product Delivery Lead), Product Team (Development/Operation), key Stakeholders, and Sponsor.

 

Given that it's a business asset, it has a roadmap and a multi-annual financing vision. It's managed as a continuous process without a set end date.

The product owner is in charge of regularly presenting a business plan to get funding for the development and maintenance of the product.

The product is in constant evolution and maintenance following the roadmap set out, while the product owner gets funding to demonstrate the value added. 

Un ordenador y pictos

ARiA

The data platform created by and for Repsol that pushes us to become a data-driven company and helps us offer customized services to reach our goal of net zero emissions by 2050.